Mike King Portfolio
Founder of iPullRank and author of the openly published "AI Search Manual," which frames GEO as "Relevance Engineering" — an engineering discipline combining embeddings, vector retrieval, and information-retrieval theory rather than a content checklist.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A full open-access book instead of a lead-gen PDF
Publishing a 24-chapter manual in the open, rather than gating it behind an email form, positions the firm's thinking as genuinely worth reading rather than as a sales funnel.
A named reframe that argues against the field's own popular term
Explicitly arguing GEO should be understood as "Relevance Engineering," not a content trick, stakes out a distinct point of view in a crowded, buzzword-heavy new field.
Technical depth as the differentiator in a content-heavy field
Grounding the framework in retrieval mechanics (embeddings, vector search, passage-level scoring) signals a technical practitioner, not a content marketer relabeling old SEO advice.
What GEO / AEO Specialists can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
If you have a substantial framework, consider publishing it fully in the open rather than gating it — it demonstrates confidence in the thinking.
In a new field full of shared buzzwords, stake out your own specific term or reframe and defend it.
Go a level deeper technically than most of the field is willing to — depth separates a real practitioner from a relabeled generalist.
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