Dan Petrovic Portfolio
Managing Director of Australian AI SEO agency DEJAN and a two-time Google award winner for discovering exposed internal Google systems, who has coined "Selection Rate Optimization" (SRO) as his own framework for AI-answer visibility.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A self-coined, named framework distinct from the industry's shared terms
Rather than adopting "GEO" or "AEO" wholesale, naming his own concept (Selection Rate Optimization) gives a specific, ownable point of view that's easy to differentiate from other practitioners using the same two acronyms.
Independent, verifiable technical credentials predating the AI-search wave
Two Google awards for discovering exposed internal systems are checkable achievements from before generative search existed, lending weight to newer AI-search claims.
Specific measurement methodology named on the page
Describing the actual technique — bidirectional prompts, frequency and rank analysis, and knowledge graphs — for tracking brand visibility in LLMs is concrete enough to be evaluated, unlike a vague "AI monitoring" claim.
What GEO / AEO Specialists can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
If you can name your own distinct concept within a crowded emerging field, do it — it's more memorable than repeating the same buzzwords everyone else uses.
Surface older, unrelated technical credentials if they're genuinely impressive and predate your current specialty.
Describe your actual measurement method in specific technical terms rather than a generic "we track AI visibility" line.
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