Duane Forrester Portfolio
Former Bing Webmaster Tools architect who now runs a dedicated AEO consultancy, publishing free frameworks (a 12-KPI scorecard, a 0-4 AI-visibility scoring system) and citing a finding that one client scored zero citations across 50 tracked ChatGPT queries.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A specific, unflattering data point used as proof of rigor
Publishing that a real client scored zero ChatGPT citations across 50 tracked queries is a stronger credibility signal than a success story alone — it shows the audits are honest even when the news is bad.
Free, named frameworks instead of a vague "methodology"
Naming specific deliverables (the 12 Gen AI KPIs, a 0-4 AI Visibility Scoring System) gives prospective clients something concrete to evaluate before paying for a consultation.
Institutional background as the foundation for a new-field claim
Citing a decade at Microsoft building Bing's Webmaster Program gives weight to a newer, harder-to-verify specialty by grounding it in a checkable, established track record.
What GEO / AEO Specialists can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Publish a real finding that isn't flattering — an honest failure case builds more trust than only showcasing wins.
Name your frameworks and give away a simplified version for free so prospects can evaluate your thinking before they hire you.
If you're claiming expertise in a brand-new field, explicitly connect it to your established, checkable background.
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