Garrett Sussman Portfolio
Director of Marketing at iPullRank and host of The SEO Weekly podcast, whose published GEO case study on a Mountain Dew Super Bowl campaign cites a specific measured result — 46% brand visibility across ChatGPT, AI Overviews, and Perplexity.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A single, quantified case study built around a real, dated campaign
Tying a specific number (46% visibility) to a specific, real, named event makes the claim concrete and checkable rather than a general "AI visibility matters" assertion.
A consistent publishing cadence functioning as an ongoing portfolio
A dated body of articles tracking early AI Mode referral data over successive months shows the analysis evolving with the field in near-real time, rather than one static claim of expertise.
A distinct beat within a broader agency's output
His specific angle — brand visibility measurement and referral-pattern analysis — is narrower and more consistent than the agency's output as a whole, giving him an identifiable specialty within a larger team.
What GEO / AEO Specialists can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Anchor a case study to one specific, real, dated event and one specific number — that's what makes a claim checkable rather than generic.
Publish on a regular cadence and let your analysis visibly evolve as the field changes — a dated archive is itself evidence of ongoing expertise.
Even inside a larger team or agency, carve out one specific recurring angle you're known for, distinct from the group's broader output.
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