Alex Trochut Portfolio
Barcelona-based illustrator and typographer known for ornate, dimensional custom lettering for clients like Nike and Coca-Cola. His portfolio is organized as a dense, image-forward grid of client and personal projects.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A signature technical style
His ornate, dimensional lettering technique is instantly recognizable across projects — a differentiated craft skill, not generic type work.
International, cross-industry client range
Work spanning global consumer brands across categories shows the style adapts to different briefs, not just one type of client.
Dense grid over long case studies
A high-density image grid suits an illustration-first practice where the work itself needs minimal explanation.
What Graphic Designers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Develop one technically distinctive signature move (a lettering style, a rendering technique) and repeat it with variation.
Show your style working across different industries and briefs to prove it's adaptable, not a one-trick execution.
For illustration-led work, a dense image grid can outperform long written case studies — let craft speak directly.
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