Jessica Hische Portfolio
Lettering artist and illustrator known for book covers (including several New York Times bestsellers) and the Wistia/procrastination-themed side projects. Her site organizes work by medium with playful, personality-forward copy.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Personality in the copy, not just the visuals
Section headers and bio copy are as distinctive as the lettering work itself — the whole site is on-brand, not just the project thumbnails.
Named, verifiable publishing clients
Book covers for major published titles are independently verifiable — a strong trust signal over unnamed "client work."
Medium-based organization
Splitting work by lettering vs. illustration vs. covers helps a visiting art director quickly find the exact skill they need.
What Graphic Designers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Let your writing voice match your visual voice — a distinctive bio does real credibility work.
If you've worked on named, publicly verifiable projects (published books, known brands), state them explicitly.
Organize by medium or skill type if you work across several, so a hiring art director can find the relevant work fast.
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