Aaron Draplin Portfolio
Founder of Draplin Design Co. (DDC). His site is a raw, high-volume archive of logo and identity work for clients like Ford and the Obama campaign, built entirely around a confident Midwest-industrial visual voice.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A consistent, recognizable voice across every project
Every logo and identity system shares the same bold, geometric, sticker-culture aesthetic — clients hire him for that specific point of view, not a blank-slate service.
Sheer volume as proof of range
Hundreds of logo marks shown together demonstrate range within a consistent style, not one-off lucky hits.
Named, recognizable clients
Ford, the Obama campaign, and Field Notes give instant credibility without needing case-study prose.
What Graphic Designers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Develop a recognizable point of view rather than trying to look neutral — clients often hire the style, not just the skill.
Show volume: a wall of logo marks proves range and stamina better than three polished case studies alone.
Lead with your best-known client names if you have them — they do a lot of credibility work fast.
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