Talia Wolf Portfolio
Founder of GetUplift, a conversion-optimization practice built around "emotional targeting," with named clients including Thinkific, Bitly, Sprout Social, and Ptengine — whose case study reports a CRO-tool implementation rate rising from 25% to 45% and a 57% signup increase.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Two distinct metrics for one client result
The Ptengine case pairs a before-and-after implementation rate (25% to 45%) with a separate signup metric (+57%), rather than one flattering headline figure.
An honest mix of detailed and undetailed client logos
Listing nine named clients with only a few carrying full metrics avoids inflating every logo into a fabricated case study.
A named methodology framing every case study
"Emotional targeting" gives the case studies a consistent lens rather than generic "we did CRO" claims.
What Marketing Managers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
When you have real numbers for a client, give two distinct metrics (e.g. an adoption rate and a downstream signup number), not just one round figure.
It's fine to list clients without full case studies alongside the few you can detail in depth — don't force metrics you don't have.
Name your methodology if you have a consistent one; it turns a list of client logos into a described point of view.
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