Ryan Law Portfolio
Director of Content Marketing at Ahrefs and former CMO at Animalz, whose personal site names Google, GoDaddy, Zapier, Algolia, and Clearbit as companies he has helped improve marketing and SEO, alongside personal writing on photography and fiction.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Named, recognizable client companies
Citing Google, Zapier, and Algolia by name rather than "Fortune 500 clients" gives an otherwise unverifiable-sounding claim concrete, checkable substance.
Personal writing blended into a professional site
Photography and fiction posts sitting alongside the content-marketing narrative make the site read as a real person, not a resume PDF.
A legible career arc
Agency co-founder, then agency CMO, then in-house director shows a clear progression across company types rather than a flat job list.
What Marketing Managers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Name actual client companies by name if you're allowed to — specificity beats a vague "worked with leading brands" line every time.
Mixing some personal interest content into a professional site isn't a distraction — it makes the professional claims feel like a real career, not a pitch.
State your career arc as a sequence of roles (founder to agency exec to in-house leader) so a reader can see the trajectory, not just the current title.
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