Sarina Katznelson Portfolio
University of Washington graduate whose four case studies span an account-management redesign, a children's dental-care gamification app (with AR), enterprise airline turnaround software, and a Dick's Sporting Goods e-commerce product page.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Deliberate range across B2C, B2B, and enterprise contexts
Moving from consumer account management to a children's health app to enterprise airline software demonstrates versatility across radically different user types and stakes.
Gamification and AR named as specific mechanisms, not just buzzwords
Tying game mechanics and AR integration to a specific audience is a concrete design lever, not a generic feature list.
Enterprise, unglamorous domain included alongside consumer work
Including operationally complex enterprise software shows willingness to tackle domains without an obvious "cool factor."
What UX Designers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Deliberately diversify your portfolio across B2C, B2B, and enterprise contexts if you have the range.
Name the specific design mechanism you used rather than describing the outcome alone.
Don't shy away from including an "unglamorous" enterprise or operational project.
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