Jessica Goldman Portfolio
Denver-based designer (a decade of UX/growth strategy experience) whose case studies pair lightweight A/B testing with concrete conversion metrics — a +22% product-page conversion and +30% revenue-per-visitor for Therabody.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Two distinct metrics per case study
Reporting both conversion rate and revenue-per-visitor shows she measures business impact at more than one level.
"Lightweight" testing explicitly named as a methodology choice
Stating she used lightweight A/B testing without engineering overhead signals pragmatic judgment about a real-world constraint most portfolios ignore.
A stated design philosophy tied to actual behavior
Her taglines are backed by the shipped, tested outcomes shown, rather than being empty statements.
What UX Designers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Report two different metrics for the same test — it shows more rigorous measurement than a single headline number.
If you deliberately chose a lightweight testing approach to avoid engineering overhead, say so.
Back any stated design philosophy with the specific shipped outcome that proves it.
More UX Designer portfolios
Ready to build your portfolio?
Follow the UX Designer roadmap — skills, projects, and timeline to get hired.