Rachel Chen Portfolio
UX/UI designer whose two Walmart projects tackle unglamorous but high-stakes enterprise workflows — connecting in-store and online vehicle-maintenance journeys, and digitizing an in-store paper-based finalization process for associates.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Problem framed by the journey, not the screen
Framing connecting in-store and online journeys as an omnichannel continuity problem shows systems-level thinking about a retail giant's operational reality.
Internal/associate-facing work given equal billing to customer-facing work
A project digitizing an internal paper process is presented with the same weight as customer journeys.
Range beyond one client relationship
Including projects outside enterprise retail rounds out the portfolio beyond a single client.
What UX Designers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Frame enterprise UX problems around the end-to-end journey, not just the screens you touched.
Give internal, associate-facing tools the same case-study treatment as customer-facing work.
If most of your visible work is for one large client, round it out with smaller, different-domain projects.
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