Kevin Indig Portfolio
Growth advisor and author of the "Growth Memo" newsletter, former in-house SEO leader at Shopify and Atlassian. His site frames SEO within a broader growth-strategy context for late-stage and enterprise companies.
What makes it work
A breakdown of the choices that make this portfolio stand out.
In-house leadership experience at named companies
Having led SEO at recognizable, large-scale companies (Shopify, Atlassian) proves he's operated at enterprise complexity, not just small-site consulting.
Framing SEO within business growth strategy
Positioning SEO as one lever within a broader growth function speaks directly to executive-level stakeholders, not just marketing teams.
A regularly published strategic newsletter
Ongoing, dated strategic writing builds ongoing visibility and proves current, evolving thinking rather than a static bio.
What SEO Specialists can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
If you've led SEO in-house at large, recognizable companies, that scale experience is worth leading with over consulting client lists.
Frame SEO within a broader growth or business-strategy narrative when targeting senior or executive audiences.
A regular newsletter or publication cadence keeps your expertise visibly current between projects.
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