Aleyda Solis Portfolio
International SEO consultant and founder of Orainti, widely known for the "SEOFOMO" newsletter and hreflang/international SEO expertise. Her site combines consulting case studies with a large public speaking and publishing record.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A named technical specialization (international SEO)
Focusing specifically on hreflang and multi-region SEO differentiates from generalist SEO consultants and targets a specific, high-value niche.
Public thought leadership as portfolio evidence
A widely-read newsletter and conference speaking record function as ongoing, verifiable proof of expertise beyond any single client case.
Consulting case studies with named outcomes
Client work is presented with specific measurable outcomes rather than vague "improved rankings" claims.
What SEO Specialists can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
A specific technical SEO niche (international, e-commerce, enterprise) is often a stronger positioning than generalist SEO.
Public writing or speaking builds an ongoing, verifiable credibility trail that outlives any single client relationship.
State measurable outcomes for consulting case studies — vague ranking-improvement claims are the industry's biggest credibility problem.
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