Hiten Shah Portfolio
Co-founder of Crazy Egg, KISSmetrics, and FYI, whose active blog includes "The 3-Step Startup Marketing Framework We Created to Grow KISSmetrics" alongside analytical posts dissecting other companies' strategies, like Optimizely's and AWS's.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A named framework tied to a specific company he built
The KISSmetrics framework ties an abstract methodology to a concrete, checkable business he actually co-founded.
Analysis of other companies, not just his own history
Dissecting Optimizely's and AWS's strategies shows the thinking generalizes beyond his own resume.
Sustained, active writing across a multi-decade career
A blog still publishing recent posts after founding three companies signals continued relevance, not resting on one early success.
What Marketing Managers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Name the framework you used at a specific company you actually worked at — it's more credible than a generic marketing framework with no attribution.
Analyze other companies' public strategies periodically, not just your own — it demonstrates the thinking generalizes beyond your own resume.
If you've founded multiple companies, keep writing actively rather than resting on the most famous one — recency signals continued relevance.
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