Georgiana Laudi Portfolio
Co-founder of Forget The Funnel and co-author of the Customer-Led Growth book of the same name, with client results each tied to one named company: SparkToro (+100% free-to-paid conversion), Autobooks (+300% north-star feature adoption), and Career Cake (-90% time to demo booked).
What makes it work
A breakdown of the choices that make this portfolio stand out.
Each result tied to one specific, named company
SparkToro's conversion rate, Autobooks' feature adoption, and Career Cake's time-to-demo are each a distinct metric for a distinct client, not one aggregated claim.
Metrics tailored to what was actually measured
Using a reduction for time-to-demo and an increase for adoption shows the numbers were chosen to fit each case, not copy-pasted.
A named framework backing the case studies
The published Customer-Led Growth methodology gives the individual results a shared lens to be read against.
What Marketing Managers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Give each client case study its own single, well-chosen metric rather than reusing the same generic "grew X%" line across all of them.
Match the direction of the metric to what actually improved — a reduction (time-to-demo) can be just as compelling as an increase, and reads as more specific.
If you work with multiple clients under one methodology, name the methodology and let the case studies serve as its proof points.
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