Cyrus Shepard Portfolio
Founder of Zyppy SEO, former Moz and Ahrefs team member, known for original SEO research and data studies (e.g. on internal linking and click-through rate). His site anchors around original studies rather than generic advice.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Original research as the core credential
Publishing his own data studies (rather than summarizing others' findings) is a much stronger credibility signal than generic advice content.
Prior in-house credibility at known SEO tool companies
A career history at Moz and Ahrefs gives instant recognition and trust within the SEO industry specifically.
A tight thematic focus per study
Each study answers one specific, narrow question (e.g. does X actually affect Y) rather than covering SEO broadly and shallowly.
What SEO Specialists can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Publishing original data research, even small-scale, is far more differentiating than restating well-known SEO advice.
If you've worked at recognized industry tool companies, that affiliation carries real weight within the SEO community specifically.
Keep each research piece narrowly scoped to one specific question — depth on a narrow claim beats breadth on general topics.
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