Torrey Podmajersky Portfolio
Wrote "Strategic Writing for UX," the first major-publisher book on UX content design, based on work at Google, Microsoft, and OfferUp; the second edition added guidance on content design for large language models.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Updating a foundational text rather than starting a new one for the AI era
Rather than writing a separate "AI content design" book, she revised her existing, already-cited text to add LLM content design guidance — treating conversational AI writing as a continuation of UX writing discipline.
Cross-company pattern recognition as the core credibility claim
Her bio explicitly draws on parallel experience at Google, Microsoft, and OfferUp — different company cultures and product types — as the basis for a general framework, rather than one company's house style.
Academic teaching as a stated extension of the practice
Teaching at the University of Washington Information School alongside consulting work signals she's tested her framework against students who have to apply it cold, not just clients who already trust her.
What Conversational AI Designers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
If your existing expertise already covers most of what AI content work requires, say so explicitly rather than rebranding entirely around "AI."
Draw your framework from experience at multiple, named companies rather than one — it signals the pattern generalizes instead of being one employer's house style.
If you teach your framework to people who didn't choose to hire you, mention it — it's a harder test of whether the framework actually transfers.
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