Theo Johnson Portfolio
Senior UX Researcher at Microsoft leading generative research for M365 Growth + Incubation, with prior UXR roles at Apple and Sony Music — a portfolio built around a dedicated retrospective section per project.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A dedicated retrospective section per project
Explicitly documenting "what I would do differently" signals a researcher who treats their own methodology as something to keep improving.
Career arc across Apple, Sony Music, and Microsoft
Moving between hardware, entertainment, and enterprise SaaS research contexts shows methodological range.
Research repository ownership
Building a customer journey map and research repository signals investment in organizational research infrastructure.
What UX Researchers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Add an explicit "what I'd do differently" retrospective to each case study.
If you've researched across very different industries, name that range explicitly.
Building shared infrastructure (a research repository, a journey-map template) is portfolio-worthy in its own right.
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