Sophie Chen Portfolio
Her Vidcade (TAGG) case study documents a mobile-first social gaming pivot grounded in quantitative Mixpanel analytics data, resulting in 2x activation and tripled session time.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Analytics tool named explicitly
Citing Mixpanel by name lets a hiring manager verify she can operate in a real analytics stack, not just discuss data in the abstract.
A pivot justified by data, not intuition
Framing the redesign as a response to specific quantitative signals demonstrates research-informed decision-making.
Two clean, comparable before/after metrics
"2x activation" and "tripled session time" are simple ratio comparisons that are easy to trust and remember.
What UX Researchers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Name your actual analytics tool (Mixpanel, Amplitude, GA4) in case studies.
When you make a major product pivot, explicitly tie it to the quantitative signal that triggered it.
Simple ratio metrics are more memorable and more trusted than percentage figures buried in a paragraph.
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