Scott Abel Portfolio
Founder of The Content Wrangler and Content Strategy Evangelist at Heretto, who has hosted over 730 webinars for a community of 70,000+ content professionals; his essay "The Era of Invisible Content" argues AI is turning content into raw material machines interpret and repackage before humans ever see it.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A specific, vivid framing concept rather than generic terminology
Coining "the collapse of the footnote" and "invisible content" to describe how AI intermediates between people and sources gives readers memorable, specific mental models.
A stated, quantified community and event track record
730+ recorded webinars and a stated community of 70,000+ function as a long-running public record of engagement with the field.
Naming the specific psychological mechanism behind the risk
Citing "automation bias" as the specific mechanism behind the risk he's describing gives the argument a named concept to build on, rather than a vague warning.
What AI Content Strategists can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Coin or borrow a specific, memorable term for the phenomenon you're describing, rather than relying on generic industry language.
If you run a long-standing webinar series, podcast, or event, cite the specific count and audience size as a track record.
When warning about a risk, name the specific psychological or structural mechanism behind it — it turns a vague caution into an actionable argument.
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