Andy Crestodina Portfolio
Co-founder and CMO of Orbit Media Studios and author of "Content Chemistry," who publishes a detailed five-part AI content strategy framework — including specific ChatGPT prompts for homepage audits, topic research, and performance analysis — built from over 500 published articles and 15 years of biweekly writing.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Publishing the actual prompts, not just the concept of using AI
The framework includes specific, reusable prompts for tasks like an eight-criteria homepage audit and a "rarely-covered topics" search — a reader can copy and run them immediately.
A clear principle separating AI-driven strategy from AI-generated content
His stated core principle — that AI-driven content strategy is better than AI-generated content — draws a specific line: use AI to find and audit opportunities, but keep human judgment in the writing.
Grounding the framework in a stated, long publishing track record
Fifteen years of biweekly articles and 500+ published pieces is offered as the base the framework was distilled from, giving the prompts more weight than an unproven source would carry.
What AI Content Strategists can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Publish the actual prompts or templates you use, not just a description of your process — specificity is what makes a framework reusable.
State clearly where you use AI (research, audits, gap analysis) versus where you don't (final voice, judgment calls) — naming that boundary builds trust.
If you have a long track record in your niche, quantify it as the evidentiary base for your framework, not just as a bio detail.
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