Sarah O'Keefe Portfolio
Founder and CEO of Scriptorium, which has tracked "AI in the content lifecycle" for three consecutive years, comparing 2023 to 2026 assessments; argues that better AI performance increases, rather than reduces, the need for content professionals to structure and write more source material.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A multi-year, dated tracking series instead of a single AI hot take
Publishing "AI in the content lifecycle: three years later" as a direct comparison against a 2023 assessment creates a testable record of what she predicted versus what happened.
A counterintuitive, specific claim about AI's effect on content headcount
Arguing that better AI capability increases the need for content professionals to write and structure more runs against the common assumption that AI reduces content work, stated directly rather than hedged.
A long-running podcast as a public research log
Producing an ongoing "Content Operations" podcast series functions as a dated, cumulative record of her thinking on AI and structured content over time.
What AI Content Strategists can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
If you make predictions about how your field will change, revisit them publicly on a schedule and say what you got right or wrong.
If your honest view runs against the popular assumption in your field, state it directly and specifically rather than hedging toward consensus.
A recurring podcast, newsletter, or series creates a dated public record of your thinking over time — treat it as a portfolio asset, not just a marketing channel.
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