Peter McKinnon Portfolio
Photography and cinematography YouTuber whose personal site is organized as an actual portfolio — Portraits and Lifestyle work, plus People/Places/Things categories — rather than a link-in-bio page, alongside a "new projects, gear and stories" newsletter and a merch shop.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A genuine work portfolio, not just a video-embed homepage
Organizing actual photo and video work into Portraits/Lifestyle categories treats the site as a craft portfolio first, YouTube channel second — a structure most video creators skip entirely.
A newsletter scoped to a specific promise
"Get notified with new projects, gear and stories" tells a subscriber exactly what they'll receive, rather than a vague "stay updated" pitch.
Merchandise as its own site section, not an afterthought link
Giving the shop equal footing in navigation next to the portfolio signals it's a maintained product line, not a one-time drop.
What Content Creators can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
If you make visual work, organize an actual portfolio by category on your site — don't rely on YouTube or Instagram alone to show your craft.
Scope your newsletter's promise specifically (what topics, what frequency) instead of a vague "stay in touch" signup.
Give any product line (merch, presets, courses) equal footing in your site navigation, not a buried afterthought link.
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