Product Manager

Kane Sherwell Portfolio

Melbourne-based senior PM (15+ years) whose portfolio leads with hard business metrics — a 400% viewership increase for News Corp's Racenet tipping product and an ROI jump from 10% to 50% at a digital agency.

B2B/MediaTeam LeadershipROI OptimizationMobile Apps

What makes it work

A breakdown of the choices that make this portfolio stand out.

1

Before-and-after ROI framing

"10% to 50%" is far more persuasive than "improved ROI" because it shows the starting condition, proving the number isn't cherry-picked.

2

Team-scale context attached to outcomes

Naming the exact team size tied to a result shows he can quantify the scope of what he coordinated, not just the result.

3

Named enterprise clients bolster smaller case studies

Mentioning recognizable client brands situates agency-side PM work within recognizable credibility.

What Product Managers can take from this

Specific, actionable tips to apply to your own portfolio — no generic advice.

  • Always pair a percentage change with its baseline.

  • State team size and composition alongside outcomes.

  • If you've done agency-side PM work, name the client brands even briefly.

Ready to build your portfolio?

Follow the Product Manager roadmap — skills, projects, and timeline to get hired.

Product Manager Roadmap