Kane Sherwell Portfolio
Melbourne-based senior PM (15+ years) whose portfolio leads with hard business metrics — a 400% viewership increase for News Corp's Racenet tipping product and an ROI jump from 10% to 50% at a digital agency.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Before-and-after ROI framing
"10% to 50%" is far more persuasive than "improved ROI" because it shows the starting condition, proving the number isn't cherry-picked.
Team-scale context attached to outcomes
Naming the exact team size tied to a result shows he can quantify the scope of what he coordinated, not just the result.
Named enterprise clients bolster smaller case studies
Mentioning recognizable client brands situates agency-side PM work within recognizable credibility.
What Product Managers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Always pair a percentage change with its baseline.
State team size and composition alongside outcomes.
If you've done agency-side PM work, name the client brands even briefly.
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