John Sundell Portfolio
Creator of Swift by Sundell and open-source Swift developer tools (Publish, Plot, Ink, Splash) — a freelance practice built on public writing and podcasting, running on infrastructure he built himself.
What makes it work
A breakdown of the choices that make this portfolio stand out.
His own site runs on his own open-source tool
Swift by Sundell is built with Publish, his Swift static site generator — the site is a live, permanently-running demo of the tooling.
Solving a niche problem for his own community
Building a static site generator in Swift specifically for Swift developers signals community-specific insight a generic tool wouldn't demonstrate.
A podcast used to interview others, not self-promote
Conversations with other prominent Swift engineers position him as connected across the community and demonstrate depth through the quality of his questions.
What Mobile Developers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
If you build a developer tool, use it to run your own site or workflow.
Look for a narrow, community-specific problem rather than a generic already-well-served one.
Years of consistent public writing can substitute for client testimonials when positioning as a freelancer.
If you host a podcast, platform other people in your field rather than only talking about your own work.
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