Indi Young Portfolio
Adaptive Path co-founder and originator of mental models and Thinking Styles research methods, now an independent qualitative researcher training practitioners in 50+ countries.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A methodology named and owned, not just practiced
"Thinking Styles" and "mental models" are frameworks she originated and named — a stronger differentiator than listing "user research" as a skill.
Problem-space framing over 'the average user'
The homepage explicitly rejects designing for an average user in favor of researching how different people think within a goal.
Scale of reach quantified concretely
Trained professionals in 50+ countries, with a specific US count, is a level of quantified proof rarely seen on a research-consultant site.
What UX Researchers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
If you've developed a distinct method or framework, name it and defend it as your own.
State a point of view about how your discipline should be practiced, not just a menu of services.
Quantify your reach with specific numbers rather than adjectives like 'extensive.'
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