Carrie Hane Portfolio
Principal Evangelist for content strategy at Sanity and co-author of "Designing Connected Content," whose framework — summarized as "AI didn't create your content problems, it exposes them" — has been adopted by Atlassian, AT&T, National Geographic Society, and Nordstrom.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A memorable, specific thesis statement instead of general AI-readiness advice
"AI didn't create your content problems, it exposes them" is a compact, quotable, falsifiable claim rather than vague guidance to "get your content AI-ready."
Naming enterprise clients by name across very different industries
Listing Atlassian, AT&T, National Geographic Society, and Nordstrom together shows the framework holds up across software, telecom, media, and retail.
A book that predates the AI conversation but still applies to it
"Designing Connected Content" was published years before generative AI's current wave, and her current AI writing extends rather than replaces it.
What AI Content Strategists can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Compress your core argument into one specific, quotable, falsifiable sentence rather than a paragraph of general advice.
List named clients across different industries if you can — range across sectors is stronger proof a framework generalizes.
If your framework predates the current AI moment, say so explicitly and show how it extends to AI rather than rebranding entirely for it.
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