Andy Bell Portfolio
Founder of the UK web studio Set Studio, whose public client list (Scott's Bass Lessons, OCEG, TetraLogical, and Google's web.dev among others) spans branding, multi-CMS platform work (WordPress, Sanity, Kirby, Craft) and accessibility-focused builds — full end-to-end website delivery rather than component demos.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Named clients with stated scope of work
Listing exactly what was delivered per client (design system, conversion optimization, WCAG AAA compliant development) rather than a generic "worked with" list lets visitors evaluate real scope and outcomes.
Explicit multi-CMS and multi-framework range
Naming WordPress, Sanity, Kirby, Craft, Astro, Nuxt and Eleventy side by side signals the studio picks tools to fit the client's actual needs rather than pushing one favored stack — a hallmark of broad web craft over narrow specialization.
A personal site kept separate from the agency site
Bell maintains his own smaller personal domain alongside Set Studio's site, letting him separate personal writing and a "uses" page from the studio's client-facing portfolio.
What Web Developers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
List the specific scope of each client engagement (what you built, not just who you worked with) — vague client-logo walls convince no one.
If you work across multiple CMS platforms or frameworks, say so explicitly — it signals you choose tools for the job, not the other way around.
A studio or agency site and a personal site can serve different purposes; don't force one page to do both jobs.
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