PJ Accetturo Portfolio
PJ Accetturo's newsletter breaks down his own Genre.ai campaigns in specific numbers — a David Beckham/IM8 spot that hit 120 million views in two days, two Qatar Airways ads made in 14 hours on a single flight, and an unofficial Super Bowl commercial — rather than presenting them as polished, anonymous case studies.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Publishing the workflow, not just the finished ad
Posts describe the actual production constraint (making two ads in 14 hours while airborne) rather than only showing the final spot — more useful to another creative professional than the polished output alone.
Specific, dated view-count numbers instead of vague "viral" claims
"120M views in two days" is a falsifiable number tied to a named client and date, not an unquantified "went viral" claim.
A personal, first-person voice instead of an agency's corporate case-study page
The newsletter lets the actual director explain what happened and why — where the company's own site (genre.ai) shows only generic service categories with no named case studies at all.
What AI Creative Directors can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Publish the production story (the constraint, the timeline) alongside the finished piece — that's what other practitioners actually learn from.
Use specific, dated numbers rather than unquantified claims like "went viral."
If your company's official site strips out case studies, keep a personal channel where you can still document real work in detail.
More AI Creative Director portfolios
Ready to build your portfolio?
Follow the AI Creative Director roadmap — skills, projects, and timeline to get hired.