Peg Fitzpatrick Portfolio
Former first Head of Social Strategy at Canva and co-author (with Guy Kawasaki) of "The Art of Social Media," with a client roster spanning Audi, Motorola, Google, and Virgin documented on her site.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A named "first" role at a recognizable company
Being explicit that she was Canva's first Head of Social Strategy is a specific, checkable claim that carries more weight than a vague "social media leader" title.
Co-authorship with an established industry name
Pairing with Guy Kawasaki on a published book, and displaying his direct testimonial, borrows credibility from an established figure in a way that is easy to verify.
A multi-brand client list spanning very different industries
Listing Audi, Motorola, Google, and Virgin together demonstrates the strategy transfers across categories (automotive, tech, hospitality) rather than being a one-industry specialist.
What Social Media Managers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
If you held a notable "first" role at a known company, state it explicitly — specificity is more memorable than a generic title.
A testimonial from someone with their own recognizable name and reputation does more work than five anonymous ones.
If your client list spans multiple industries, say so directly — it signals your approach generalizes rather than being a one-trick playbook.
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