LaTiesha Caston Portfolio
Experience Designer based in Seattle. Her Shake Shack app redesign case study is built on a multi-year working relationship with the client and shows a clear before/after rationale for reworking a frustrating checkout flow.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Specific, relatable pain point named upfront
Calling out a concrete, visceral usability failure rather than a vague "the UX was outdated" statement.
Sequencing change as the core fix
Reordering a flow step directly addresses the time-pressure problem she identified — a flow-reordering decision solving a stated pain point, not just a visual layer.
Long-term client relationship as context
Framing the work as a multi-year relationship signals sustained trust and iterative learning about the brand and its users over time.
What Product Designers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Open your case study with the single most visceral pain point rather than a generic problem statement.
When you reorder a flow to fix a stated problem, name that reordering explicitly as the fix.
If you've worked with a client over multiple years, say so — sustained relationships signal trust and depth.
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