Jeremy Somers Portfolio
jeremysomers.com traces 20 years of creative direction for Nike, Spotify, Pepsi, Samsung, and Mercedes-Benz into NotContent.ai, an AI-assisted creative agency he founded before ChatGPT's public release — run alongside We Are Handsome, the swimwear brand he's built across 40+ countries over 12 years.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Founding date used as a specific, checkable claim of early adoption
Stating NotContent.ai launched "before ChatGPT's public release" is a precise timing claim that actually distinguishes a genuine early mover from someone who joined the trend later.
A non-AI business run in parallel as evidence of durable creative judgment
We Are Handsome, operating in 40+ countries over 12 years, has nothing to do with AI — showing the creative-direction skill exists independent of the current AI wave.
Long-tenured brand relationships listed by name
Nike, Spotify, Pepsi, Samsung, and Mercedes-Benz spanning 20 years establishes a track record that has survived multiple trend cycles, not just the current generative-AI one.
What AI Creative Directors can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
If you were genuinely early to a trend, state the specific date or milestone that proves it.
Keep a non-AI project or business visible in your portfolio — it shows your creative judgment isn't solely a function of the current tool trend.
List long-standing client relationships by name and duration; longevity across trend cycles is its own credential.
More AI Creative Director portfolios
Ready to build your portfolio?
Follow the AI Creative Director roadmap — skills, projects, and timeline to get hired.