Cole Nussbaumer Knaflic Portfolio
Founder of storytelling with data and five-time bestselling author who turned one specific skill — turning charts into a persuasive story — into a global training and consulting brand.
What makes it work
A breakdown of the choices that make this portfolio stand out.
A single clear specialization, stated immediately
The site is entirely about one skill: turning data into a persuasive graph and narrative — that narrowness is what makes it referenceable across an entire industry.
Books and courses as proof of a repeatable framework
Five published books and an 8-week course show the approach is a codified, teachable methodology, not a one-off opinion.
Before/after makeovers as the core content format
The site's signature content shows an ugly chart and its redesign side by side, making the value of clear data communication immediately visible.
What Data Analysts can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Pick one specific, nameable skill and build your public presence around it.
Show before/after makeovers of real work — contrast does more persuasive work than explanation.
If you have a repeatable process, write it down and teach it.
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