Abdus Salam Portfolio
Senior Product Designer on Meta's FinTech team (Meta Pay, payment authentication across Facebook/Instagram/Messenger), previously CBS. His case studies walk through real research, cross-team alignment, and actual outcome numbers.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Research-to-decision traceability
A case study ties a specific research finding directly to a prioritized feature, rather than just listing screens — signaling a designer who can justify decisions with evidence, not taste.
Named business outcome
His "Ad Strategies" case study states a 67%+ win rate and scale to 100k advertisers post-beta — a concrete number tied to a design change.
Cross-functional scope framing
Explicitly naming the challenge of aligning four partner teams across three platforms demonstrates the systems-thinking senior IC roles screen for.
Multi-format proof of shipped work
Linking to press coverage and the live product lets a reviewer verify the work actually shipped, instead of taking his word for it.
What Product Designers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Anchor every feature decision to a specific research quote or data point.
When you can't share exact metrics, use bounded ranges — still concrete enough to be credible.
Name the number of teams/stakeholders you aligned when the hard part was organizational, not visual.
Link out to independent press or the live product as third-party proof your work shipped.
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