Market Research Analyst Salary in Springfield
Studies market conditions to assess potential sales of products and services.
Springfield ranks #18 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $11,361 above the national average.
Springfield vs National Average
| Level | This Metro | National Avg | Difference | % Change |
|---|---|---|---|---|
| Level I (Entry) | $52,187 | $40,826 | +$11,361 | +27.8% |
| Level II | $71,490 | $55,077 | +$16,413 | +29.8% |
| Level III (Mid) | $90,813 | $69,328 | +$21,485 | +31.0% |
| Level IV (Senior) | $110,115 | $83,579 | +$26,536 | +31.7% |
Other metros in Massachusetts
| Metro Area | Level I | Level IV | Average |
|---|---|---|---|
| Boston-Cambridge-Newton | $60,570 | $120,765 | $100,901 |
| Worcester | $54,683 | $110,594 | $92,144 |
| Massachusetts | $53,061 | $104,395 | $87,443 |
| Pittsfield | $49,795 | $102,419 | $85,051 |
| Amherst Town-Northampton | $52,478 | $98,322 | $83,179 |
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What is the average market research analyst salary in Springfield?
The average market research analyst salary in Springfield is $91,000 per year, based on U.S. Department of Labor employer survey data. This places Springfield at rank #18 out of 530 U.S. metro areas surveyed.
What do entry-level market research analysts earn in Springfield?
Entry-level market research analysts (Level I) in Springfield earn $52,187 per year. Level II (early career) earns $71,490, reflecting growing independence and experience.
How does Springfield compare to the national average for market research analyst salaries?
Springfield ranks #18 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $11,361 above the national average. The national average market research analyst salary is $69,470, while Springfield workers average $91,000 — a difference of +31% overall.
Data source: Salary data sourced from the U.S. Department of Labor Occupational Employment and Wage Statistics (OEWS) program, which surveys employers nationwide to collect wage data by occupation and geography. The four experience levels reflect DOL standardized tiers. Data reflects the most recently published survey cycle. SOC code: 13-1161.