Market Research Analyst Salary in Grand Rapids-Wyoming-Kentwood

Studies market conditions to assess potential sales of products and services.

Ranks #246 of 530 metros·Michigan·$69,326 avg

Grand Rapids-Wyoming-Kentwood ranks #246 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $1,273 above the national average.

Level I
$42,099
vs national avg: +3%
Level II
$55,640
vs national avg: +1%
Level III
$69,202
vs national avg: -0%
Level IV
$82,742
vs national avg: -1%

Grand Rapids-Wyoming-Kentwood vs National Average

LevelThis MetroNational AvgDifference% Change
Level I (Entry)$42,099$40,826+$1,273+3.1%
Level II$55,640$55,077+$563+1.0%
Level III (Mid)$69,202$69,328$-126-0.2%
Level IV (Senior)$82,742$83,579$-837-1.0%

Other metros in Michigan

Metro AreaLevel ILevel IVAverage
Niles$42,224$104,270$83,782
Detroit-Warren-Dearborn$47,091$99,424$82,160
Ann Arbor$42,640$94,162$77,168
Midland$47,278$90,626$76,315
Monroe$44,741$91,707$76,211

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Frequently Asked Questions

What is the average market research analyst salary in Grand Rapids-Wyoming-Kentwood?

The average market research analyst salary in Grand Rapids-Wyoming-Kentwood is $69,326 per year, based on U.S. Department of Labor employer survey data. This places Grand Rapids-Wyoming-Kentwood at rank #246 out of 530 U.S. metro areas surveyed.

What do entry-level market research analysts earn in Grand Rapids-Wyoming-Kentwood?

Entry-level market research analysts (Level I) in Grand Rapids-Wyoming-Kentwood earn $42,099 per year. Level II (early career) earns $55,640, reflecting growing independence and experience.

How does Grand Rapids-Wyoming-Kentwood compare to the national average for market research analyst salaries?

Grand Rapids-Wyoming-Kentwood ranks #246 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $1,273 above the national average. The national average market research analyst salary is $69,470, while Grand Rapids-Wyoming-Kentwood workers average $69,326 — a difference of -0% overall.

Data source: Salary data sourced from the U.S. Department of Labor Occupational Employment and Wage Statistics (OEWS) program, which surveys employers nationwide to collect wage data by occupation and geography. The four experience levels reflect DOL standardized tiers. Data reflects the most recently published survey cycle. SOC code: 13-1161.