Market Research Analyst Salary in Owensboro

Studies market conditions to assess potential sales of products and services.

Ranks #347 of 530 metros·Kentucky·$64,459 avg

Owensboro ranks #347 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $2,949 below the national average.

Level I
$37,877
vs national avg: -7%
Level II
$51,106
vs national avg: -7%
Level III
$64,334
vs national avg: -7%
Level IV
$77,563
vs national avg: -7%

Owensboro vs National Average

LevelThis MetroNational AvgDifference% Change
Level I (Entry)$37,877$40,826$-2,949-7.2%
Level II$51,106$55,077$-3,971-7.2%
Level III (Mid)$64,334$69,328$-4,994-7.2%
Level IV (Senior)$77,563$83,579$-6,016-7.2%

Other metros in Kentucky

Metro AreaLevel ILevel IVAverage
Lexington-Fayette$38,730$79,976$66,352
Clarksville$36,629$76,066$63,045
Elizabethtown$38,043$71,822$60,674
Central Kentucky$39,437$69,243$59,405
Bowling Green$35,318$70,221$58,698

Want to reach Level III or IV?

Follow the step-by-step roadmap to build the skills employers pay for.

View roadmap →

Frequently Asked Questions

What is the average market research analyst salary in Owensboro?

The average market research analyst salary in Owensboro is $64,459 per year, based on U.S. Department of Labor employer survey data. This places Owensboro at rank #347 out of 530 U.S. metro areas surveyed.

What do entry-level market research analysts earn in Owensboro?

Entry-level market research analysts (Level I) in Owensboro earn $37,877 per year. Level II (early career) earns $51,106, reflecting growing independence and experience.

How does Owensboro compare to the national average for market research analyst salaries?

Owensboro ranks #347 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $2,949 below the national average. The national average market research analyst salary is $69,470, while Owensboro workers average $64,459 — a difference of -7% overall.

Data source: Salary data sourced from the U.S. Department of Labor Occupational Employment and Wage Statistics (OEWS) program, which surveys employers nationwide to collect wage data by occupation and geography. The four experience levels reflect DOL standardized tiers. Data reflects the most recently published survey cycle. SOC code: 13-1161.