Jes Scholz Portfolio
Sydney-based "SEO Futurist" and 2022 SEOktoberfest World Champion whose enterprise client list — ICRC, Booking.com, Ringier, and Meta — is named directly on her site, with a specific focus on brand entity optimization for AI-era search.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Named enterprise clients across unrelated sectors
Listing a humanitarian organization (ICRC), a travel platform (Booking.com), a media company (Ringier), and a tech giant (Meta) together shows the same skill set transferring across very different business types.
A specific, named competitive credential
Citing an actual competition title (SEOktoberfest World Champion, 2022) is a concrete, dated, checkable achievement rather than a self-assigned "expert" label.
A defined technical specialty within the broader GEO conversation
Narrowing specifically to "brand entity optimization" rather than claiming all of GEO/AEO gives her positioning a sharper, more defensible edge in a crowded emerging field.
What GEO / AEO Specialists can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Name your enterprise clients directly when you're able to — a short list spanning different industries is more convincing than a long vague one.
If you've won a real, named competition or award, cite it with the year.
Pick one specific technical sub-area of a broad emerging field to specialize in, rather than claiming to cover all of it.
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