Market Research Analyst Salary in Wausau

Studies market conditions to assess potential sales of products and services.

Ranks #113 of 530 metros·Wisconsin·$76,294 avg

Wausau ranks #113 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $6,702 above the national average.

Level I
$47,528
vs national avg: +16%
Level II
$61,838
vs national avg: +12%
Level III
$76,149
vs national avg: +10%
Level IV
$90,459
vs national avg: +8%

Wausau vs National Average

LevelThis MetroNational AvgDifference% Change
Level I (Entry)$47,528$40,826+$6,702+16.4%
Level II$61,838$55,077+$6,761+12.3%
Level III (Mid)$76,149$69,328+$6,821+9.8%
Level IV (Senior)$90,459$83,579+$6,880+8.2%

Other metros in Wisconsin

Metro AreaLevel ILevel IVAverage
Milwaukee-Waukesha$48,714$90,750$76,877
Madison$46,301$89,752$75,421
Racine-Mount Pleasant$43,181$89,378$74,152
Sheboygan$46,072$85,051$72,197
Oshkosh-Neenah$45,261$84,760$71,718

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Frequently Asked Questions

What is the average market research analyst salary in Wausau?

The average market research analyst salary in Wausau is $76,294 per year, based on U.S. Department of Labor employer survey data. This places Wausau at rank #113 out of 530 U.S. metro areas surveyed.

What do entry-level market research analysts earn in Wausau?

Entry-level market research analysts (Level I) in Wausau earn $47,528 per year. Level II (early career) earns $61,838, reflecting growing independence and experience.

How does Wausau compare to the national average for market research analyst salaries?

Wausau ranks #113 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $6,702 above the national average. The national average market research analyst salary is $69,470, while Wausau workers average $76,294 — a difference of +10% overall.

Data source: Salary data sourced from the U.S. Department of Labor Occupational Employment and Wage Statistics (OEWS) program, which surveys employers nationwide to collect wage data by occupation and geography. The four experience levels reflect DOL standardized tiers. Data reflects the most recently published survey cycle. SOC code: 13-1161.