Market Research Analyst Salary in Madison
Studies market conditions to assess potential sales of products and services.
Madison ranks #135 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $5,475 above the national average.
Madison vs National Average
| Level | This Metro | National Avg | Difference | % Change |
|---|---|---|---|---|
| Level I (Entry) | $46,301 | $40,826 | +$5,475 | +13.4% |
| Level II | $60,778 | $55,077 | +$5,701 | +10.4% |
| Level III (Mid) | $75,275 | $69,328 | +$5,947 | +8.6% |
| Level IV (Senior) | $89,752 | $83,579 | +$6,173 | +7.4% |
Other metros in Wisconsin
| Metro Area | Level I | Level IV | Average |
|---|---|---|---|
| Milwaukee-Waukesha | $48,714 | $90,750 | $76,877 |
| Wausau | $47,528 | $90,459 | $76,294 |
| Racine-Mount Pleasant | $43,181 | $89,378 | $74,152 |
| Sheboygan | $46,072 | $85,051 | $72,197 |
| Oshkosh-Neenah | $45,261 | $84,760 | $71,718 |
Want to reach Level III or IV?
Follow the step-by-step roadmap to build the skills employers pay for.
View roadmap →Frequently Asked Questions
What is the average market research analyst salary in Madison?
The average market research analyst salary in Madison is $75,421 per year, based on U.S. Department of Labor employer survey data. This places Madison at rank #135 out of 530 U.S. metro areas surveyed.
What do entry-level market research analysts earn in Madison?
Entry-level market research analysts (Level I) in Madison earn $46,301 per year. Level II (early career) earns $60,778, reflecting growing independence and experience.
How does Madison compare to the national average for market research analyst salaries?
Madison ranks #135 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $5,475 above the national average. The national average market research analyst salary is $69,470, while Madison workers average $75,421 — a difference of +9% overall.
Data source: Salary data sourced from the U.S. Department of Labor Occupational Employment and Wage Statistics (OEWS) program, which surveys employers nationwide to collect wage data by occupation and geography. The four experience levels reflect DOL standardized tiers. Data reflects the most recently published survey cycle. SOC code: 13-1161.