Market Research Analyst Salary in Southwest Virginia

Studies market conditions to assess potential sales of products and services.

Ranks #183 of 530 metros·Virginia·$72,509 avg

Southwest Virginia ranks #183 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $1,244 below the national average.

Level I
$39,582
vs national avg: -3%
Level II
$55,973
vs national avg: +2%
Level III
$72,342
vs national avg: +4%
Level IV
$88,733
vs national avg: +6%

Southwest Virginia vs National Average

LevelThis MetroNational AvgDifference% Change
Level I (Entry)$39,582$40,826$-1,244-3.0%
Level II$55,973$55,077+$896+1.6%
Level III (Mid)$72,342$69,328+$3,014+4.3%
Level IV (Senior)$88,733$83,579+$5,154+6.2%

Other metros in Virginia

Metro AreaLevel ILevel IVAverage
Richmond$49,691$117,998$95,451
Charlottesville$49,650$112,986$92,082
Southside Virginia$43,950$97,323$79,706
Staunton-Stuarts Draft$43,846$94,078$77,501
Winchester$43,784$89,773$74,610

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Frequently Asked Questions

What is the average market research analyst salary in Southwest Virginia?

The average market research analyst salary in Southwest Virginia is $72,509 per year, based on U.S. Department of Labor employer survey data. This places Southwest Virginia at rank #183 out of 530 U.S. metro areas surveyed.

What do entry-level market research analysts earn in Southwest Virginia?

Entry-level market research analysts (Level I) in Southwest Virginia earn $39,582 per year. Level II (early career) earns $55,973, reflecting growing independence and experience.

How does Southwest Virginia compare to the national average for market research analyst salaries?

Southwest Virginia ranks #183 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $1,244 below the national average. The national average market research analyst salary is $69,470, while Southwest Virginia workers average $72,509 — a difference of +4% overall.

Data source: Salary data sourced from the U.S. Department of Labor Occupational Employment and Wage Statistics (OEWS) program, which surveys employers nationwide to collect wage data by occupation and geography. The four experience levels reflect DOL standardized tiers. Data reflects the most recently published survey cycle. SOC code: 13-1161.

Market Research Analyst Salary in Southwest Virginia — $40K–$89K Range | JobRoadmaps