Market Research Analyst Salary in Reading
Studies market conditions to assess potential sales of products and services.
Reading ranks #279 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $16 below the national average.
Reading vs National Average
| Level | This Metro | National Avg | Difference | % Change |
|---|---|---|---|---|
| Level I (Entry) | $40,810 | $40,826 | $-16 | -0.0% |
| Level II | $54,184 | $55,077 | $-893 | -1.6% |
| Level III (Mid) | $67,579 | $69,328 | $-1,749 | -2.5% |
| Level IV (Senior) | $80,954 | $83,579 | $-2,625 | -3.1% |
Other metros in Pennsylvania
| Metro Area | Level I | Level IV | Average |
|---|---|---|---|
| Harrisburg-Carlisle | $44,325 | $86,029 | $72,259 |
| York-Hanover | $39,832 | $85,280 | $70,283 |
| Pittsburgh | $40,498 | $84,760 | $70,158 |
| State College | $45,136 | $80,309 | $68,702 |
| Lancaster | $40,518 | $81,994 | $68,307 |
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What is the average market research analyst salary in Reading?
The average market research analyst salary in Reading is $67,704 per year, based on U.S. Department of Labor employer survey data. This places Reading at rank #279 out of 530 U.S. metro areas surveyed.
What do entry-level market research analysts earn in Reading?
Entry-level market research analysts (Level I) in Reading earn $40,810 per year. Level II (early career) earns $54,184, reflecting growing independence and experience.
How does Reading compare to the national average for market research analyst salaries?
Reading ranks #279 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $16 below the national average. The national average market research analyst salary is $69,470, while Reading workers average $67,704 — a difference of -3% overall.
Data source: Salary data sourced from the U.S. Department of Labor Occupational Employment and Wage Statistics (OEWS) program, which surveys employers nationwide to collect wage data by occupation and geography. The four experience levels reflect DOL standardized tiers. Data reflects the most recently published survey cycle. SOC code: 13-1161.