Market Research Analyst Salary in Columbia
Studies market conditions to assess potential sales of products and services.
Columbia ranks #124 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $100 below the national average.
Columbia vs National Average
| Level | This Metro | National Avg | Difference | % Change |
|---|---|---|---|---|
| Level I (Entry) | $40,726 | $40,826 | $-100 | -0.2% |
| Level II | $58,240 | $55,077 | +$3,163 | +5.7% |
| Level III (Mid) | $75,754 | $69,328 | +$6,426 | +9.3% |
| Level IV (Senior) | $93,267 | $83,579 | +$9,688 | +11.6% |
Other metros in South Carolina
| Metro Area | Level I | Level IV | Average |
|---|---|---|---|
| Spartanburg | $44,554 | $97,781 | $80,205 |
| Greenville-Anderson-Greer | $40,394 | $98,987 | $79,643 |
| Charleston-North Charleston | $38,106 | $94,744 | $76,066 |
| Northwestern South Carolina | $39,811 | $93,600 | $75,858 |
| Sumter | $36,109 | $90,355 | $72,446 |
Want to reach Level III or IV?
Follow the step-by-step roadmap to build the skills employers pay for.
View roadmap →Frequently Asked Questions
What is the average market research analyst salary in Columbia?
The average market research analyst salary in Columbia is $75,920 per year, based on U.S. Department of Labor employer survey data. This places Columbia at rank #124 out of 530 U.S. metro areas surveyed.
What do entry-level market research analysts earn in Columbia?
Entry-level market research analysts (Level I) in Columbia earn $40,726 per year. Level II (early career) earns $58,240, reflecting growing independence and experience.
How does Columbia compare to the national average for market research analyst salaries?
Columbia ranks #124 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $100 below the national average. The national average market research analyst salary is $69,470, while Columbia workers average $75,920 — a difference of +9% overall.
Data source: Salary data sourced from the U.S. Department of Labor Occupational Employment and Wage Statistics (OEWS) program, which surveys employers nationwide to collect wage data by occupation and geography. The four experience levels reflect DOL standardized tiers. Data reflects the most recently published survey cycle. SOC code: 13-1161.