Market Research Analyst Salary in Columbia
Studies market conditions to assess potential sales of products and services.
Columbia ranks #234 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $3,012 below the national average.
Columbia vs National Average
| Level | This Metro | National Avg | Difference | % Change |
|---|---|---|---|---|
| Level I (Entry) | $37,814 | $40,826 | $-3,012 | -7.4% |
| Level II | $53,706 | $55,077 | $-1,371 | -2.5% |
| Level III (Mid) | $69,576 | $69,328 | +$248 | +0.4% |
| Level IV (Senior) | $85,467 | $83,579 | +$1,888 | +2.3% |
Other metros in Missouri
| Metro Area | Level I | Level IV | Average |
|---|---|---|---|
| Jefferson City | $41,496 | $77,022 | $65,291 |
| Springfield | $37,274 | $78,312 | $64,771 |
| North Missouri | $37,502 | $76,960 | $63,939 |
| Southeast Missouri | $35,485 | $72,384 | $60,216 |
| Southwest Missouri | $34,486 | $69,555 | $57,990 |
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What is the average market research analyst salary in Columbia?
The average market research analyst salary in Columbia is $69,742 per year, based on U.S. Department of Labor employer survey data. This places Columbia at rank #234 out of 530 U.S. metro areas surveyed.
What do entry-level market research analysts earn in Columbia?
Entry-level market research analysts (Level I) in Columbia earn $37,814 per year. Level II (early career) earns $53,706, reflecting growing independence and experience.
How does Columbia compare to the national average for market research analyst salaries?
Columbia ranks #234 of 530 U.S. metro areas for market research analyst pay. Entry-level salaries here are $3,012 below the national average. The national average market research analyst salary is $69,470, while Columbia workers average $69,742 — a difference of +0% overall.
Data source: Salary data sourced from the U.S. Department of Labor Occupational Employment and Wage Statistics (OEWS) program, which surveys employers nationwide to collect wage data by occupation and geography. The four experience levels reflect DOL standardized tiers. Data reflects the most recently published survey cycle. SOC code: 13-1161.