Michelle Parayil Portfolio
Led conversation design for Haptik's Rembo productivity chatbot and enterprise projects for StarHub and Zurich Insurance, and created Haptik's internal Conversation Design Playbook, later published as public documentation.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Turning an internal playbook into a public asset
Publishing Haptik's Conversation Design Playbook as training material converts one company's internal process documentation into a reusable teaching artifact — evidence she can systematize a discipline, not just execute individual flows.
Range across regulated and consumer-facing chatbots
StarHub (telecom support), Zurich (insurance), and Rembo (consumer productivity, built with a defined "ninja" personality) sit at very different points on the formality spectrum, showing she can adjust tone and constraint level to the domain.
Naming the specific artifacts she owned
The site is specific about what she actually built — chatbot flows, UX journeys, and digital presence management for Rembo — rather than a vague "worked on" credit.
What Conversational AI Designers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
If you built internal documentation or a playbook at a company, consider republishing a public version — it demonstrates process thinking beyond individual project work.
List client industries directly (telecom, insurance, consumer) to show you can adjust conversational tone and compliance constraints across domains.
Name the specific deliverables you owned on a team project (flows, personas, documentation) instead of a general project credit.
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