Wholesale & Retail Buyer Salary in Santa Rosa-Petaluma

Selects and purchases merchandise for resale in wholesale or retail establishments.

Ranks #41 of 530 metros·California·$85,114 avg

Santa Rosa-Petaluma ranks #41 of 530 U.S. metro areas for wholesale & retail buyer pay. Entry-level salaries here are $9,598 above the national average.

Level I
$56,285
vs national avg: +21%
Level II
$70,616
vs national avg: +19%
Level III
$84,968
vs national avg: +17%
Level IV
$99,299
vs national avg: +16%

Santa Rosa-Petaluma vs National Average

LevelThis MetroNational AvgDifference% Change
Level I (Entry)$56,285$46,687+$9,598+20.6%
Level II$70,616$59,544+$11,072+18.6%
Level III (Mid)$84,968$72,403+$12,565+17.4%
Level IV (Senior)$99,299$85,260+$14,039+16.5%

Other metros in California

Metro AreaLevel ILevel IVAverage
San Jose-Sunnyvale-Santa Clara$68,765$134,784$113,006
San Francisco-Oakland-Fremont$64,938$117,437$100,110
Salinas$58,677$109,658$92,830
San Diego-Chula Vista-Carlsbad$57,720$107,037$90,771
Sacramento-Roseville-Folsom$54,288$103,501$87,256

Frequently Asked Questions

What is the average wholesale & retail buyer salary in Santa Rosa-Petaluma?

The average wholesale & retail buyer salary in Santa Rosa-Petaluma is $85,114 per year, based on U.S. Department of Labor employer survey data. This places Santa Rosa-Petaluma at rank #41 out of 530 U.S. metro areas surveyed.

What do entry-level wholesale & retail buyers earn in Santa Rosa-Petaluma?

Entry-level wholesale & retail buyers (Level I) in Santa Rosa-Petaluma earn $56,285 per year. Level II (early career) earns $70,616, reflecting growing independence and experience.

How does Santa Rosa-Petaluma compare to the national average for wholesale & retail buyer salaries?

Santa Rosa-Petaluma ranks #41 of 530 U.S. metro areas for wholesale & retail buyer pay. Entry-level salaries here are $9,598 above the national average. The national average wholesale & retail buyer salary is $72,531, while Santa Rosa-Petaluma workers average $85,114 — a difference of +17% overall.

Data source: Salary data sourced from the U.S. Department of Labor Occupational Employment and Wage Statistics (OEWS) program, which surveys employers nationwide to collect wage data by occupation and geography. The four experience levels reflect DOL standardized tiers. Data reflects the most recently published survey cycle. SOC code: 13-1022.