Social Media Manager

Kim Garst Portfolio

Co-founder of Boom! Social and a Forbes-named Top 10 Social Media Power Influencer, who has advised Microsoft, IBM, and Mastercard on digital and social strategy and now focuses on AI-enabled marketing.

Social SellingAI MarketingEnterprise AdvisorySpeaking

What makes it work

A breakdown of the choices that make this portfolio stand out.

1

Enterprise client names distinct from her own personal-brand audience

Naming Microsoft, IBM, and Mastercard as advisory clients separates her enterprise consulting credibility from her separate small-business-facing "Boom! Social" audience.

2

A long-running annual event as an authority signal

Having run the Boom! Social Conference since 2012, with recognizable outside speakers, is a durable, checkable signal of standing beyond her own claims.

3

Repositioning an established brand around a new technology shift

Rebranding "AI Marketing That Works" onto a decade-old personal platform shows how to carry existing authority into a new wave of the field instead of starting from zero.

What Social Media Managers can take from this

Specific, actionable tips to apply to your own portfolio — no generic advice.

  • If you've advised recognizable enterprise clients, name them separately from your own audience-facing brand work.

  • Running a recurring event, even a small one, over multiple years builds a durable authority signal a single post can't match.

  • When a new technology reshapes your field, consider repositioning your existing platform around it rather than launching a brand-new one.

Ready to build your portfolio?

Follow the Social Media Manager roadmap — skills, projects, and timeline to get hired.

Social Media Manager Roadmap