Brooke Sellas Portfolio
Founder of B Squared Media, whose site documents specific client results — a 3,791% improvement in Brother USA's social response time and 3,661 new AAA member sign-ups in six weeks — rather than vague success claims.
What makes it work
A breakdown of the choices that make this portfolio stand out.
Metrics that are specific enough to be falsifiable
A "3,791% response-time improvement" and "3,661 sign-ups in six weeks" are precise enough that a reader can imagine exactly what was measured — vastly more credible than "we boosted engagement."
A named methodology as a differentiator
"Think Conversation, Not Campaign" gives the agency's approach a memorable name distinct from generic "social media management," making the positioning easier to repeat and reference.
Client logos spanning company size and category
Displaying brands like Cisco, AAA, and Smoothie King side by side shows range across B2B, membership organizations, and consumer retail — proof the methodology isn't narrowly niche.
What Social Media Managers can take from this
Specific, actionable tips to apply to your own portfolio — no generic advice.
Whenever possible, quantify results with a number specific enough to be checked (a percentage change, a raw count, a time window) rather than a vague adjective.
Give your methodology or approach an actual name — it makes your positioning memorable and quotable.
Show client logos from more than one industry if you have them, to prove your approach isn't narrowly specialized.
More Social Media Manager portfolios
Ready to build your portfolio?
Follow the Social Media Manager roadmap — skills, projects, and timeline to get hired.